BRAND DEVELOPMENT
Not InnoEnergy Skills Institute's usual audience, we wanted to appeal to Gen Z by creating assets with an adjusted tone of voice and updated design, whilst remaining true to the brand's core identity. We instilled a fresh, youthful vibe while keeping the essence of InnoEnergy Skills Institute. To do this, we stepped outside of the usual image library, and simplified the content, making it sharp, punchy, and easy to digest.
Mobile-first design
Gen Z habits show a clear trend: mobile is their go-to. So, we embraced a mobile-first design to meet them where they are — on the move and online.
