Philips brand
guardianship

Brand Guardianship

After many years of working closely with the Philips Brand Desk, Point 6 officially became solely responsible for all Philips brand guardianship at the start of 2020. Our dedicated brand governance team handles queries from all corners of the globe, ensuring everything that goes out adheres to the brand's guidelines.

All types of assets

A variety of assets land on our brand desk, from videos, to web banners, to social media posts. With an intimate knowledge of all aspects of the Phillips brand, we’re efficient at spotting off-brand content — whether that be incorrect colours or logos, mispositioning of content, or bad application of photography — and suggesting changes to bring the content on-brand.

Land and expand

Our brand guardianship was initially focused on internal comms and social posts, but soon expanded to encompass a wider range of assets and marketing collateral — from mobile apps to events. Being granted this extra responsibility is testament to our eye for detail and proven track record.

Training and workshops

An indication of our brand governance expertise, we run regular workshops and training sessions with both Philips internal staff and agencies who work with the brand. We inform them on the correct application of the Philips brand and are on hand to answer any specific questions.