Garment care for a
new generation

Brand Development

We helped Versuni (formerly Philips Domestic Appliances) market its brand-new handheld steamer to a Gen Z audience.

Changing tack

Research shows that Gen Z simply don’t iron their clothes. Classic irons with cumbersome ironing boards are too unwieldly, take up too much space, and the act of ironing is a chore. Versuni wanted to create and market a product that appealed to the younger generation of adults.

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Switching up the vibe

We enlisted the help of a Gen Z consultant and stylist who helped to put together mood boards and shopped for appropriate garments that focused on texture, print and materials to complement the product colour ways.

Pushing back on the original brief of creating all digital imagery, we pitched the idea of a mixed media approach that would combine photography with digital renders to produce unique imagery and a contemporary feel.

Shooting our shot

The imagery included product beauty shots, 360-degree animations, and an array of 14 other images that each tell a story about a feature of the steamer.

Ready for launch

Our in-house CG and photography team collaborated closely to ensure angles, perspective and lighting could all be matched between mediums. The Philips Handheld Steamer 5000 series launched in September 2024.