Reconnecting
with patients

Brand Development

Novo Nordisk, the world's largest provider of insulin, is focused on defeating diabetes and other serious chronic diseases. To continue to provide patients with accurate and relevant information, we overhauled their non-drug related patient support materials, creating something literature that speaks to readers in their own language.

Elevating Novo Nordisk's reputation

We gathered thoughts and input from a range of healthcare professionals (HCPs) to form a greater understanding of their pain points around topics such as mental health and going back to school.

Using patients' own language

We spoke to type-1 and type-2 patients, turning their insights into conversational and digestible advice that was presented in a langauge that resonates.

Fresh brand guidelines

The colour palette and general design of the old pamphlets felt very ‘medical’, with blue and white featuring heavily. Our fresh, human-centric designs used playful line illustrations to help tell the story. Our leaflets were one of the first key rollouts of patient materials with the new corporate visual identity.

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