Helping to stand
out from the crowd

Brand Ignition

Rayner, a leading manufacturer of intraocular lenses wanted to launch a complementary 'over the counter' eye drops range to support cataract patients, both before and after corrective eye surgery.

Target market research

With so many benefits to discuss, we conducted research to help us organise the messaging in a hierarchy. We interviewed the key target group of patients and visited stores to see competitor products.

Stand-out packaging design

Market research revealed that most eye drop packaging involved an image of an eye, and a blue background. Stepping out of this design comfort zone meant we could give Rayner a unique and ownable design.

Brand strategy and messaging house

While Rayner was already well-known in the professional field of eye surgery, we helped them to break into the consumer market and clearly communicate the benefits of their eye drops.