Tying brand heritage to fresh designs

BRAND DEVELOPMENT

Struben is a luxury chocolate brand built on a rich family heritage; its products are exclusively available online and through very limited retail channels. Alongside needing designs across a variety of application areas for their new product range, the Struben Connoisseur Cubes range, they also needed us to help boost conversion.

Hand crafted

Our initial research uncovered the unique Struben origin story which dates back to the 1880s when the Struben family emigrated to South Africa and became pioneers of gold mining. We wanted to honor this story, so we reworked the crest in a more modern style and for better packaging reproduction.

Packaging creation

With sales occurring exclusively online, we needed to make sure all the designs would stand out from competitors, but also that the customer’s unboxing experience was a premium one. We redesigned the packaging itself, opting for an elegant cube format. We used a palette of rich, sumptuous colours, sensitive typography, cold foiling, and spot UV varnish across the range to create a sense of sophistication, and even designed the mold for the chocolates themselves.

Concept creation

Detailed 3D renders helped to show the complex OcuMax technology in action and bring the product to life. At Point 6 we regularly talk about how to make complex things simple, and this is a perfect example of how we did this visually.

Making a show of it

To ensure Struben had all the necessary marketing tools for launch, we provided further services, including the creation of marketing materials, exhibition design, and the design and build of a new website.