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Agency Insights

News, views, and hot-off-the-press updates from the Point 6 studio.

Trends report: Sustainable trends in the parent and babycare world
3 years ago 4 mins

Trends report: Sustainable trends in the parent and babycare world

With parents looking to make more eco-conscious choices when it comes to raising their little ones, it's no surprise that heaps of sustainable products are popping up on the market. Both new and well-established brands are offering greener alternatives with options ranging from buggies made with recycled plastic to plant-based baby meals. So, what trends […]

Trends report: Sustainable trends in the parent and babycare world
Behind the Curtain: What is Biophilic Design?
3 years ago 5 mins

Behind the Curtain: What is Biophilic Design?

Put simply, biophilic design is about recognising the importance of nature to human mood and performance—a relationship we frequently self-sabotage through our increasingly interior, screen-shackled lifestyles— and incorporating it into how we mould our built environments. Its name stems from biophilia, pairing the classical terms philia (love) and bio (life), aka 'Love of life'. But […]

Behind the Curtain: What is Biophilic Design?
What you think doesn't matter.
4 years ago 3 mins

What you think doesn't matter.

It's what you know that counts. That's the core of Point 6's insight-led approach. 'What we know' beats 'What we think' every time. Naturally, heading into a project, it makes sense to have a methodology. Otherwise (clear and incisive briefing aside) you're often left to personal opinions and 'best guesses' when it comes to what […]

What you think doesn't matter.
Sustainable Packaging Design Trends 2022
4 years ago 4 mins

Sustainable Packaging Design Trends 2022

Those who have worked with Point 6 or followed our socials in any capacity will likely be aware that sustainability is a cause close to our heart. Those who've paid attention to geopolitical summits, environmental policy, or even just McDonalds' ever-expanding plant-based menu will be aware that it's a cause close to wider society's heart […]

Sustainable Packaging Design Trends 2022
The metaverse at Clerkenwell Design Week
4 years ago 3 mins

The metaverse at Clerkenwell Design Week

What's the metaverse? Well... It was decided that the best place to discuss what on earth the metaverse is, isn't, and should be, was in a cold and windy concrete space (definitely no outdoor heaters here) at Clerkenwell Design Week on Wednesday.  In a talk called 'When Digital Met Physical' a super-informed panel of experts, […]

The metaverse at Clerkenwell Design Week
How to help #BreakTheBias
4 years ago 5 mins

How to help #BreakTheBias

For International Women's Day 2022, we wanted to share some practical, actionable advice on how you can help to #BreakTheBias in your daily life.

How to help #BreakTheBias
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